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The Open Rejects Golf's Money Game

July 17, 2025 | Edition #168
👋 Hey Golf Fans,
Thanks for all the encouraging messages on our Open Championship handbook. In case you missed it, you can still catch up on all things Open Championship and Royal Portrush here. Now let’s get down to business.
Before we reveal our predictions, we have some important news about the R&A CEO’s latest press conference, which we attended. Turns out the prize pool of this year’s major is going to turn heads (not like you think). Details on all of that and more in today’s edition. Let’s get started…


Bold

While golf's money machine churns at breakneck speed, the R&A just hit the brakes. Hard.
For the first time since 2012, the Open Championship isn't increasing its purse. The total prize money for 2025 will remain $17 million, the same as last year, with the winner still claiming (just) $3.1 million.
It's a bold, no doubt, especially in an era where the PGA Championship and Masters saw a $500K and $1 million increase, respectively. The U.S. Open’s purse remained the same as in 2024, but that was already at a staggering $21.5 million!
So why did the R&A make this move? Well, let the numbers show you:
1995: John Daly won $167,746
2005: Tiger pocketed around $1.3 million
2015: Zach Johnson claimed $1.79 million
2025: Winner gets $3.1 million (1,748% increase since 1995)
In the past 3 decades, inflation has risen by 145% in the UK, so even after deducting that, it’s a whopping 1600% increase. And just look at how much even the last player in the field will make on Sunday—makes it seem like a long overdue move, doesn't it?
CEO Mark Darbon believes the right balance is needed between compensating golf stars and fulfilling the R&A's broader responsibilities, and this is one of the ways of ensuring that.
You see, the R&A doesn’t have time to think about the monetary aspect of golf that has boomed since LIV’s inception and the PGA Tour’s retaliation. The organization tends to far bigger matters (which is where the surplus from The Open is invested). They build and maintain greenkeeping programs across 30 countries, fund sustainability research, and create pathways in the sport right from Argentina to Malaysia through its foundation.
That’s the battle they’re fighting. And the cost is scrutiny.

Tee to Tranquility
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Wild Weekend

It’s Major Championship Thursday again. Which calls for some major predictions (again). So let’s jump right into it, with, first, the records that we think CAN be broken! The lowest round shot at The Open (62) was shot by Branden Grace in 2017. A few have come close since. Xander Schauffele, Justin Harding, and a few others shot 65 in 2019. That same year, Shane Lowry shot a 63 to win at Portrush itself in 2019.
The Northern Irishman won by a whopping 6 strokes, but you’ll never believe which shot and hole it was where he finally thought he would win!
But, yes, we believe someone will shoot a 61 over the next four days. And guess what? It has happened before. 20 years ago. By someone who is playing this week, too. A 16-year-old teenager shot 61 at the 2005 North of Ireland Championship to set the course record at Royal Portrush.
Three months ago, that same person wore his very first Green Jacket! Yes, Rory. Just watch how he did it below:
Now, that also makes us bullish on another record: the overall score. We believe that Henrik Stenson’s 20-under (2016) will be beaten.
Old Tom Morris’s record, though, is where we draw the line. At 46 years and 99 days, the legend won the Claret Jug in 1957. And sure, there are some talented old men on the field this week. Pádraig Harrington. Phil Mickelson—he holed out from a bunker just hours ago at Portrush! But neither of them, nor any of the veterans beating the likes of McIlroy, Scheffler, Aberg, and Fleetwood? We wouldn’t put our money on that.
Speaking of which, the most important question. Who will take home the Claret Jug? Our pick: Rory. The Northern Irishman’s post-Masters lull is gone. He looks rejuvenated. Hungry. He is familiar with links golf, ranks 5th in SG: Off the Tee, 4th in SG: Putting, and 17th in Scrambling. And well, he’s playing at home! Things don’t align much more than that. He’s definitely not winning by 13 strokes and breaking Old Tom Morris’s record, though.
It’s going to be a fun and edgy few days of links golf. Go n-éirí leat everyone!

Do You Think Winning The Open is Tougher than Winning the U.S. Open? |

Lowry's Method

Our Open Championship throwback series finale features the shot that made history. 2019. Shane Lowry, stuck in a bunker on Portrush's par-3 13th, had Tommy Fleetwood breathing down his neck. The Irishman had a healthy lead, but a mishit could see that crumble just as quickly. But despite the pressure, and with nerves of steel, he pulled off this beauty. We broke down Lowry's technique there. And here's the secret:
Stack your weight: Plant your feet parallel to the target, with your front foot flared toward the flag. Keep weight centered on the front leg, from start to finish.
Close your stance: Drop hands lower while keeping the clubface open. Set up square or slightly closed. This front-leg loading creates a steep swing path. Rory shows you exactly how here:
Master the box drill: Draw a small square around your ball in sand. Enter behind the ball, swing through, and demolish the square. It’s a simple drill that acts like a ‘cheat code’ for bunker shots, per golf expert Matt Fisher—watch it here.
These three tips will help transform your sand game completely. And if you think you’re ready for more, try this:
Skill-Up Further: Tips to Take Care of Bunker Troubles With Ease

Jena Sims’s post with ‘younger hot golf WAGs’ goes viral as she contemplates being too old.
Watch: Rory McIlroy’s reaction to meeting the protégé who ignored his advice and joined LIV Golf!
Tiger Woods has a blunt message for the pros complaining about rain at the Open Championship.

Excited but Sad

We sat down with Sahith Theegala at Royal Portrush yesterday. Just hours before teeing off at the Open Championship and almost two months after his last tournament, Theegala looked excited to get back to the greens.
And a tad bit sad…. For the dream, he knows he’s going to miss.
“It’s really frustrating… I’ve been a part of some of the little events that Keegan (Bradley) invited me to, and I was very excited about it. Knowing that I probably won’t be on the team is a bummer,” Theegala told us.
The hope of Bethpage Black looks bleak; Theegala has to rely on a captain’s pick to get a spot. For that, he has to catch fire in the next few tournaments. Starting this week. How hard is that? Theegala gets candid on how far back and how deep down injury can push a golfer. Read the full exclusive interview here.
It’s Open Championship week… so what better time to celebrate the crown jewels of UK links golf?! These legendary courses are where the wind howls, the turf runs fast, and history is made. So, if you’re building a bucket list, start with these 3 top links courses:
St Andrews: The Old Course in Scotland is the birthplace of golf and the ultimate pilgrimage for purists. Watch here how the ‘boundary markers’ are 400 years old.
Royal County Down: The Championship Course here is a dramatic, punishing layout framed by the Mourne Mountains in Northern Ireland. Here’s why Rory loves to, and you probably will too.
Royal St George’s: Rolling dunes, blind shots, and plenty of the Open history to go around at this English links course. It even has one of the biggest bunkers in championship golf!

Essentially Golf brings you handpicked, well-thought-out, and not-to-be-missed recommendations to make your weekend more fun:
📕 Read — St. Andrews & the Open Championships unveils secrets from golf's most sacred ground through 130 years of untold stories and breathtaking imagery.
🎥 Watch — Billy Joel: And So It Goes exposes the raw truth behind America's most beloved songwriter. Prepare for some shocking revelations about fame.
🛍 Shop — G-ROK Wireless Speaker transforms your round with military-grade magnets and 24-hour power that survives anything the course throws at it.
🏌️♂️ Gear Up — Enamel Golf Pins make a statement only true golf insiders will recognize. They’re Open-themed and work as ball markers too!
🤌 Unwind — Red Dragon is a fiery blend of orange Curaçao, lemon juice, pomegranate syrup, and more that’s perfect for a relaxing evening.

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